How do you know if your customers are happy?
If they are satisfied, they will remain loyal to you and will naturally recommend your business to their networks and relatives, thus generating new customers.
To create this virtuous dynamic, companies implement customer satisfaction strategies.
But how do you make sure your customers are happy?
And how do you know if the actions to improve satisfaction are effective?
The customer satisfaction survey by telephone is the most widely used measurement method. It's the most reliable solution to get feedback from your customers in person.
The customer satisfaction survey allows you to find out if your customers are satisfied with your products, services without forgetting the customer experience they have with your company.
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You must regularly measure the satisfaction of your customers if you want to sustain the development of your business.
The objective of the marketing survey is therefore to know the degree of satisfaction of your customers, their expectations and the optimizations to be made to products, services and the customer experience.
In customer satisfaction surveys, your customers and prospects answer our questionnaire which will allow your company to make precise analyzes and make the changes and optimizations necessary to improve the satisfaction of your customers.
Have a global vision of your company, your sector of activity, your customers...
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Goals
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Measuring customer satisfaction in a marketing logic: customer satisfaction policy, competitive benchmarking, brand image, etc.
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Evaluate the positioning strategy of a product in relation to customer expectations or competing products
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Meet normative requirements (ISO 9001, etc.)
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Because on average, a company loses 10% to 15% of its customers each year, or more than 50% over 5 years.
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Types:
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Satisfaction surveys
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Notoriety surveys
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Marketing studies
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Opinion polls
Benefits:
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Identify the weaknesses of your range
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Detect new opportunities to offer new services
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Build customer loyalty
